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Nintendos Bowser Begins His Reign
In February, Nintendo announced the longtime president of its US division, Reggie Fils-Aimeacute;, would be replaced by 53-year-old Doug Bowser.
Nintendos new leader knew the challenges presented by the transition and he didnt need to wait long to see the first surface on social media Bowser had taken over Nintendo and the internet had jokes
The contrast between the two executives appears stark at first encounter Where Fils-Aimé brimmed with personality and anecdotes, Bowser is talking point-oriented by comparison Over the early days of his tenure as president, Bowser has appeared more comfortable talking about his company than himself But there appears to be more beneath the surface of Nintendos corporate face in America, a fun-loving, video game enthusiast eager to embrace his new role
In last weeks Nintendo Direct video announcing the companys upcoming plans and game releases, he leaned into the Twitter jokes and social media comparisons made to the Bowser game character during a humorous video snippet
Bowser, the spiky-backed Mario nemesis, horned in on long-time Nintendo game designer Yoshiako Koizamis introduction of Doug Bowser Koizoami asked, Are you two related? No, said Doug Bowser with a small smile, but we get that a lot
During an interview at this years Electronic Entertainment Expo, better known as E3, Bowser was generally subdued and occasionally whisper-quiet as he carefully, thoughtfully laid out the case for Nintendos continued success While specifics were seldom detailed and the topics rarely strayed beyond the ideas Nintendo had prepared for the expo, there was much to promote: the just-announced sequel to the bucolic, adventure-filled open world within The Legend of Zelda: Breath of the Wild, the upcoming Pokémon Sword and Shield, and a new Mario universe game, Luigis Mansion 3, featuring the plumbers easily-frightened brother
Which game did Bowser like best? Thats like asking me to choose between my children, he said, before noting the comic horror in the Luigi game was probably closest to his heart because, My experience with Nintendo began about 38 years ago as a young kid in college who was fascinated by Donkey Kong in the arcade As Nintendo fans know well, it was Donkey Kong that first introduced Mario to the world And it was Mario and his ensemble cast that helped launch the entertainment empire over which Bowser now partly presides
Before his promotion, Bowser served as Nintendos senior vice president of sales and marketing, and at Electronic Arts and at Proctor & Gamble for a combined 23 years before that He became president of Nintendo of America during a time when the 129-year-old parent company has enjoyed great success with its versatile Nintendo Switch game console, a far better sales performer than last generations disappointment, the Wii U
While Nintendo rebounded impressively in the most recent quarter, the Japanese company did not meet estimated Switch sales numbers in the previous quarter Bowser countered that dip with some longer-term statistics
But through the cracks of his corporate exterior, you can catch glimpses of the gamer within During E3, Bowser waded into a Nintendo booth to see how Luigis Mansion 3 was being received He delighted Nintendo fans in the process, perhaps because he knows the game so well
The future, he opined, is incredibly strong Gaming is the second largest form of entertainment in the world Its a $154 billion industry last year Its second only to television, and television would include network and streaming Importantly, its growing Bowser also pointed to International Data Corporation research that forecasts six percent growth year over year for the industry
But that industry figures to change rapidly in the coming year as many companies like Microsoft, Google and others roll out streaming technology that will allow gamers to play major console and PC-based game titles on their mobile devices Such an ability figures to allow other gaming companies to better compete with the Switch, for which its portability and library of high-quality games was a marked advantage Last September, Nintendo launched a Switch online service which includes a store with over 2,200 AAA and indie games available for download As to whether Nintendo will get into the streaming game, Bowser remained noncommittal Nintendo is always looking at those technologies to whats next and how that can change the landscape, he said
While the future may shift the gaming landscape, Bowser believes the current conditions appear favorable for Nintendo, as he enthusiastically pointed to a substantial increase in digital sales
If such a windfall continues, Bowser will have answered the first of the two big questions as he takes over for Fils-Aimé The second will be whether fans will embrace him as their champion, as they did the previous president of Nintendo of America Thats no small challenge in a world where corporate executives are often viewed with scepticism
Those who have spent time with Bowser, however, point to promising potential on this front After the interview, Elea Tzentzelis, a streamer from Blockhead Gaming, a small NYC steaming and content company, stood outside of Nintendos booth Tzentzelis said he had shared a libation with Bowser at an event before he became president
Timez Doctor
In February, Nintendo announced the longtime president of its US division, Reggie Fils-Aimeacute;, would be replaced by 53-year-old Doug Bowser.
Nintendos new leader knew the challenges presented by the transition and he didnt need to wait long to see the first surface on social media Bowser had taken over Nintendo and the internet had jokes
The contrast between the two executives appears stark at first encounter Where Fils-Aimé brimmed with personality and anecdotes, Bowser is talking point-oriented by comparison Over the early days of his tenure as president, Bowser has appeared more comfortable talking about his company than himself But there appears to be more beneath the surface of Nintendos corporate face in America, a fun-loving, video game enthusiast eager to embrace his new role
In last weeks Nintendo Direct video announcing the companys upcoming plans and game releases, he leaned into the Twitter jokes and social media comparisons made to the Bowser game character during a humorous video snippet
Bowser, the spiky-backed Mario nemesis, horned in on long-time Nintendo game designer Yoshiako Koizamis introduction of Doug Bowser Koizoami asked, Are you two related? No, said Doug Bowser with a small smile, but we get that a lot
During an interview at this years Electronic Entertainment Expo, better known as E3, Bowser was generally subdued and occasionally whisper-quiet as he carefully, thoughtfully laid out the case for Nintendos continued success While specifics were seldom detailed and the topics rarely strayed beyond the ideas Nintendo had prepared for the expo, there was much to promote: the just-announced sequel to the bucolic, adventure-filled open world within The Legend of Zelda: Breath of the Wild, the upcoming Pokémon Sword and Shield, and a new Mario universe game, Luigis Mansion 3, featuring the plumbers easily-frightened brother
Which game did Bowser like best? Thats like asking me to choose between my children, he said, before noting the comic horror in the Luigi game was probably closest to his heart because, My experience with Nintendo began about 38 years ago as a young kid in college who was fascinated by Donkey Kong in the arcade As Nintendo fans know well, it was Donkey Kong that first introduced Mario to the world And it was Mario and his ensemble cast that helped launch the entertainment empire over which Bowser now partly presides
Before his promotion, Bowser served as Nintendos senior vice president of sales and marketing, and at Electronic Arts and at Proctor & Gamble for a combined 23 years before that He became president of Nintendo of America during a time when the 129-year-old parent company has enjoyed great success with its versatile Nintendo Switch game console, a far better sales performer than last generations disappointment, the Wii U
While Nintendo rebounded impressively in the most recent quarter, the Japanese company did not meet estimated Switch sales numbers in the previous quarter Bowser countered that dip with some longer-term statistics
But through the cracks of his corporate exterior, you can catch glimpses of the gamer within During E3, Bowser waded into a Nintendo booth to see how Luigis Mansion 3 was being received He delighted Nintendo fans in the process, perhaps because he knows the game so well
The future, he opined, is incredibly strong Gaming is the second largest form of entertainment in the world Its a $154 billion industry last year Its second only to television, and television would include network and streaming Importantly, its growing Bowser also pointed to International Data Corporation research that forecasts six percent growth year over year for the industry
But that industry figures to change rapidly in the coming year as many companies like Microsoft, Google and others roll out streaming technology that will allow gamers to play major console and PC-based game titles on their mobile devices Such an ability figures to allow other gaming companies to better compete with the Switch, for which its portability and library of high-quality games was a marked advantage Last September, Nintendo launched a Switch online service which includes a store with over 2,200 AAA and indie games available for download As to whether Nintendo will get into the streaming game, Bowser remained noncommittal Nintendo is always looking at those technologies to whats next and how that can change the landscape, he said
While the future may shift the gaming landscape, Bowser believes the current conditions appear favorable for Nintendo, as he enthusiastically pointed to a substantial increase in digital sales
If such a windfall continues, Bowser will have answered the first of the two big questions as he takes over for Fils-Aimé The second will be whether fans will embrace him as their champion, as they did the previous president of Nintendo of America Thats no small challenge in a world where corporate executives are often viewed with scepticism
Those who have spent time with Bowser, however, point to promising potential on this front After the interview, Elea Tzentzelis, a streamer from Blockhead Gaming, a small NYC steaming and content company, stood outside of Nintendos booth Tzentzelis said he had shared a libation with Bowser at an event before he became president
Timez Doctor
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